How is it that investors treat their money like they’re living on a prayer—hoping for the stock market to do something for them—but when it comes to everyday spending, they hold on to every nickel like it’s the last one they’ll have? They read, and read, and read about this car and that one. They know this washing machine vs the others. They know when there will be “sales,” and they scour the internet, putting artificial intelligence to shame. Then, ask them what their stocks do to make money, and there’s, wait for it…silence.
Ahhh, the sound of silence. But that doesn’t last long…because they can tell you all about what the stock “price” did last year. Never mind the business. “This stock was up X% and it’s got legs,” they say. They can just feel it in their gut. Good luck with that. Because it’s been Your Survival Guy’s boots-on-the-ground experience that no one likes losing money, and as soon as that holy price goes down, everyone yells fire and heads for the exit. Not everyone gets out in time, but everyone thinks they will.
Which leads me to you. I want you to be paid to invest in stocks. I want you to receive cold, hard cash on a regular basis in the form of dividends. “Dividends?” You ask. Yes, exactly dividends. Think about your profession. Your work. Your income. You didn’t hope you would be paid, like an increase in stock prices. You made sure you got paid because you had bills to pay and responsibilities to meet. You were a cash-generating asset with dependents. You still are, in most cases.
Think about Silicon Valley and stock options. Look at what Amazon founder Jeff Bezos is doing to generate cash for himself: selling stock. Think about that. If his business is so good, why is he selling it? If an asset is an asset, why not protect it like a golden goose? Look, I understand fortunes have been made and will continue to be made with stock options, but who’s left holding the bag with no cash dividend, or barely any, to show for it? I want you to think about your investments as buying assets, not prices. Buy dividends, not someone else’s dream.
Action Line: Livin’ on prices is livin’ on a prayer. At some point, the music stops. When you want to talk about livin’ with profits instead of livin’ on a prayer, I’m here. In the meantime, click here to subscribe to my free monthly Survive & Thrive letter.
