OK, we all know the real battle in your day begins when one of you asks, “Do we have anything to watch tonight?” Your palms sweat as dinner’s ready, and you have no idea what “you’re” going to watch.
The last place you want to be is on the couch, dinner in front of you, toggling around tiles on your TV with not a clue what you’re looking for. I feel your pain. You can only watch the Crown so many times (I’m on our third loop around the empire).
Unfortunately, investors get that exact sweaty palm feeling when they start punching in the ETF and mutual fund quotes on their computer to do a “little” research. The minute they start digging into it, something always comes up: Time to cut the grass, wash the car, visit family, go grocery shopping, and/or think about what to watch tonight. All important parts of life.
But what’s frustrating, for investors, is that those pesky ETFs and mutual funds your “adviser” stuffed you with charge a fee, and then there’s his fee on top of that. All in all, it’s like paying for Netflix, cable tv, your mobile phone, and still madly pressing buttons while your spouse takes her first sip of wine, wondering what’s taking you so long.
I’m here to ask you in my best infomercial tone, “What if you don’t have to cut the cord and can still pay less?” It can happen, and the way you do it is by finding investment counsel who knows how to navigate your world without you having to shell out dollars for every fund name and for the adviser whose name appears on your statement but has no clue who you are. “What if you could raise your glass for a toast and simply hit PLAY and PAY LESS?”
Action Line: When it comes to advisers stuffing your portfolio with ETFs and mutual funds that charge you a fee on top of theirs, you can end up paying upwards of two percent a year. There is a better way. Allow me to show you.
